Whether or not you are ready for it, the holidays are fast approaching. If you are looking to increase foot traffic to your brick and mortar store or simply reach people within your community, Facebook and Instagram's Reach Ads, (formerly known as local awareness ads) are exactly what your business needs this holiday season.

With 79% of the U.S. population using social networks, what better outlet to reach them?

With reach ads, businesses can quickly find and target customers near their neighborhood’s radius. A map will show the area covered by your ad. Not only does Facebook and Instagram create an audience of people who live nearby, but they also target users' who were recently near your business.

Other benefits to Reach ads:

• Get people to your store with the “Get Directions” button

• Spread the word about in-store promotions

• Faster ad turnaround time vs. newspapers, radio advertising - communicate with people in real-time

Interested in learning more about your social media marketing advertising options? Let’s discuss how it can benefit your business today.