Can you believe Facebook Live was launched nearly 4 years ago? I may avoid being recorded like the plague, but for those of you who aren’t camera shy, Facebook Live is an excellent option for your business.

What is Facebook Live?

Facebook Live is a feature within Facebook that allows users to broadcast a video in real-time utilizing a computer/laptop’s camera or mobile phone. Viewers are able to like and comment in real-time which is my personal favorite feature since it allows instance communication and engagement.

Benefits for Your Business

• 78% of online audiences are watching video on Facebook Live as of 2018

• Live video is outpacing the growth of other types of online video with a 113% increase in ad growth yearly.

• Facebook Live videos are more likely to appear higher in News Feeds and are watched 3x more than videos that are no longer live.

• Facebook Live generates more than 3,000 years of watch time every day.

• Drives more engagement with 10x the rate of comments vs. non-live videos

Are you ready for your close up? If you haven’t added Facebook Live into your social media strategy now is the time.