Are you one of the 25 MILLION businesses on Instagram? Maybe you have a personal account where you like to casually browse and explore.

The keyword here is EXPLORE.

What is the Explore Page?

The Instagram Explore Page is where users venture outside of the accounts they are already following. It is tailored to the users account based on their previous likes and latest follows.

The Explore page now includes IGTV, Shopping shortcuts, and topics all within one centralized page.

Why is getting your brand featured on the Explore Page important?

60% of users say they’ve learned about a product (or service) through Instagram. Getting your brand featured on the Explore page makes it easier to organically get noticed and grow your following with users who are more than just a number.