In a recent blog post, we covered wanting a piece of the ecommerce pie and now with mass closures to non-essential businesses, the need to get your business in front of consumers has never been more important.

Amazon advertising has been a successful and cost-effective solution for several of my clients and the options are virtually endless!

Here’s how they work…

Sponsored campaigns on Amazon allow your brand or product to be featured in key areas of Amazon.com. The campaigns include images of your product, product name, their star rating, and the coveted Prime logo (if applicable). Simply having your ad show up doesn’t cost you money until the ad is clicked on. You pay for each click, commonly referred to as your cost per click.

The average cost per click (CPC) for Amazon advertising is $0.97 according to Ad Badger. This is pretty similar, if not less, than Google advertising. The benefit to using Amazon advertising for your products is that the shopper is “ready to buy”, whereas many users refer to Google for their pre-buying research.

To get started you’ll need:

1. A budget - daily spend or spend amount for the entire lifetime of the campaign

2. Campaign Type - sponsored products, sponsored brand, display ads etc. We can work together to ensure you are getting your product and brand in front of the right audience.

3. Keywords - targeted keywords to verify you are getting relevant clicks: broad match, phrase match and exact match. This is a vital step otherwise you are literally throwing money away. Optimizing keywords as the campaign progresses is also an important step. Never. Stop. Optimizing.

What you’ll get from me once the above is implemented:

1. REPORTING! Learning about what worked and what didn’t is crucial to ensuring your dollars are working hard for you. Reporting in real-time allows for nearly instant adjustments, pausing of lackluster campaigns and making tweaks to ensure your advertising cost of sale (ACOS) is as low as it can possibly be.

Ready to advertise on Amazon? Let’s get started.