I’m sure many of us would love to be “business as usual”, but even essential businesses have had to shift how they operate during times of crisis. The recent global impact of COVID-19 has been…yes, UNPRECEDENTED. But what does this mean for your existing marketing efforts?

While marketing pre-crisis had been a GO! In times of crisis, it is important to STOP and evaluate:

1. PAUSE and reflect on your upcoming campaigns and how/what you’d like to communicate with current and prospective customers. Everything should be up for review. Images used, content, call to actions, and tone. If posts, blogs, ads aren’t hitting the mark, shelf them. They can always be repurposed at a later date.

2. PROCEED with caution - the red light may be a temporary, but when we resume, messages may be a bit different. If your content is based on push marketing, (pushing products/services to your audience), you may need to try a more human approach.

3. Have empathy - engage in genuine conversations. Keep in mind your post frequency to ensure you don’t come off as spammy or advantageous of the crisis. Communicate with your customers with added care and concern. These are hard times for everyone, after all.