Sharing videos on Instagram will never be the same. Instagram announced that they will begin rolling out 60 second videos today* (up from their previous 15 second video limit). Whether you plan on capturing your life, informing customers of your product or service, the extra 45 seconds may serve you well! What do you plan on doing with your extra time?

It doesn't stop there, you will also have the ability to create videos out of multiple clips from your camera roll on iOS!

Watch the below montage provided by Instagram.

*"Rolling out today..available for everyone in the coming months"