Targeting Key Companies with LinkedIn Advertising
CHALLENGE:
Our client, an industry leader in providing component solutions and thick film innovations for the medical, communications and defense industries was looking for an alternative to traditional print/digital media to target key customers.
SOLUTION:
LinkedIn advertising was the perfect marketing strategy for our client. We ran a campaign specifically honing into key companies and their decision-maker employees.
RESULTS:
The client’s conversion metric, requests for quotes, increased during our campaign. Social media previously did not have any quote requests, but received the highest rate of quote submissions, outperforming all other traffic sources.
Using Social to Promote Daily Deals that Delight
INI Soccer Supply was looking for a way to increase not only foot traffic to their brick and mortar store, but also traffic to their growing eCommerce website. Daily deals created a sense of urgency on hot products while giving customers a chance to save BIG!
Targeting Social Media Advertising that Hit the Bullseye!
INI had a unique opportunity with their nearly exclusive distribution of Benfica soccer gear within the US. Thanks to Facebook’s effective and targeting advertising, we were early to pinpoint active Benfica fans within the US and display ads that would resonate with them! Targeted Facebook ads led to new followers, more post impressions, additional website traffic but most importantly sales!
