Big Instagram News, You Don’t Want to Miss!
Big Instagram News! Your Posts Can Now Show Up on Google
If you manage a business or creator account on Instagram, today is a milestone.
Starting July 10, 2025, Google (and other search engines) can now index public Instagram content—including Reels, videos, posts, captions, and even alt text. That’s right: your content isn’t just for the feed anymore. It’s now searchable outside the app.
So, what does that actually mean?
It means someone could Google “best facial near me,” and your Instagram Reel might pop up in the results. Or maybe they search “how to style wide leg pants”—and land on your carousel tutorial. This change breaks the walls around your content and gives it a second life through Google Search.
Why this matters (a lot)
Let’s be real—most social content has a short shelf life. You post it, maybe get some engagement, and then it disappears into the feed abyss.
Now, your Instagram content has long-tail visibility. It can serve you days, weeks, or even months later by showing up in organic search results. That’s a major win for brand visibility, discoverability, and driving traffic to your site, booking page, or products.
Here's how to take advantage of it:
1. Write captions with intent
Think beyond hashtags. What would someone Google to find this content? Use those phrases naturally in your copy.
2. Use alt text—strategically
Instagram allows you to write alt text for accessibility, but now it’s also an SEO tool. Use descriptive, keyword-rich language that tells both people and search engines what’s in the image or video.
3. Prioritize evergreen content
Trends are great—but posts that solve problems, answer questions, or offer lasting value will perform better over time in search.
4. Keep it public
Only public posts from business and creator accounts are eligible for indexing. If you’re trying to grow, make sure your content is visible to everyone.
5. Monitor your traffic
This is new, so watch how your content performs. Are you getting more site clicks? More profile visits from Google? It’s worth tracking.
This update changes how we think about content strategy on social. It’s no longer just “post and hope.” Now it’s: post with a purpose, optimize for search, and get found—even off the platform.
If your Instagram content is valuable, educational, or visually compelling—this is your moment to shine!
Need help updating your content strategy for this shift? We’re here for it. Let’s make your posts work harder—for longer.