Think link building is dead? Think again. The general consensus among the SEO community is that links still play a big role in Google’s algorithm. According to Moz, domain-level link features and page-level link features are two factors with the most weight when it comes to ranking (estimating roughly 20% each).

Building backlinks (or inbound links) isn’t a relatively easy task, but don’t let that stop you from adding it to your marketing strategy. Backlinks are created when one website links back to another. Earning a backlink is essential to any off-site SEO strategy.

Backlinks are important because they serve as a stamp of approval. The more “stamps” you receive, the more search engines believe you are worthy of the coveted top search result.

Does your website backlink to other websites? How many backlinks does your page receive?

Planning next year’s marketing strategy? Let’s chat today and get started on analyzing your links!