Speak directly to your customers (and listen) with the help of social media.

With social media being the most popular online activity, your customers are talking online -  whether they are asking their friends and family for recommendations or ranting and raving about their latest experience with your business. Don't be left out of the conversation!

How can I help?

Establish social media channels: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat...the list goes on and on! You and your business don't need to be everywhere, you just need to be where your customers are. I recommend channels that are targeted to your audience and ensure your message is getting across to the right people.

Create original content: With 365 days a year, creating unique and engaging content can be time consuming and difficult. Content topics need to vary in order to keep your followers interested. Content calendars are created to ensure your brand’s voice is captured and goals are always top of mind.

Monitor and respond: Auto-scheduling posts are a great way to stay ahead of the game, but managers with other responsibilities get sidetracked and may forget to monitor the page. Social media doesn't sleep and neither do I (kidding aside), your account will be under supervision for over 12 hours a day. You'll never leave a customer inquiry unanswered for too long.

Analyze and report: How can we measure success without reporting? Which posts receive the most engagement, bring the most traffic to your website, etc.? Key performance indicators can be analyzed for your review! 

Enhance your visibility: With the ever-evolving algorithms within each social media platform, ensuring post visibility and growing your follower base organically isn’t as easy as it used to be. To jump start your social media campaigns, targeted advertising is an excellent cost effective method to attract the right audience for your message.

Interested in learning more about how I can help your social media channels? Contact me for a consultation.

For more on the latest social media trends, follow my blog.