Get Goin' with Google Analytics

Without the right data, you can’t make the right decisions. 

Enter Google Analytics. 

Google Analytics is a free tool that provides you with a plethora of insight on how your website is being used by its visitors. It answers how many people are visiting your website, who they are, where they are coming from, which source referred them to your site, how they are engaging with it and more…

 How will you benefit from Google Analytics?

1.  Improve Your Website Performance – Which pages do visitors exit on? Does your website load too slow?

2. Data for Marketing – Where do your visitors live? Which websites provide you with the most traffic?

3. Assist your Search Engine Optimization – Which landing pages get the most traffic? What is your website’s bounce rate?

Is your business missing this valuable data? We are here to help. Connect with us to set up your Google Analytics account. Data will be available to you after 24 hours! 

Need help translating Google-speak? We also provide monthly reports and recaps on key website metrics and trends to help you optimize your site and market to your customers. 

Start Small with Local SEO

The internet is a BIG place and that’s why it’s so important to start small. If you have a brick and mortar store or business location, local SEO should be your first step since four out of five consumers use search to find local information.

What is local SEO?

Local search engine optimization is how consumers find your business when they are nearby. For example, I was recently in Toronto and searched for “best donuts” since I was unfamiliar with the area. Google provided Glory Hole Doughnuts among others as recommendations (BTW, we stopped there and they were delicious).

These recommendations were provided by Google’s Local Pack. The Local Pack is a short list of options based on the business’ location to the searcher. If searchers aren’t familiar with your brand, but are looking for a specific product or service, this is the ideal time to get them to familiar with your business!

Optimizing your Local SEO Listing

Once you are listed, make sure your listing is optimized to stand out from the competition.

Google has ramped up their efforts to provide users with an improved local search experience. Local listings are more than just a direct link to your website. Google My Business listings include business hours, phone numbers, addresses, and reviews! Searchers can now find directions and call in just one click.

This is not a one and done approach. Although Google is the most familiar directory, there are countless others out there that will impact your domain authority. Domain authority is a search engine ranking that predicts how well a website will rank on search engine result pages (SERPs). Having other websites with a higher domain authority link back to you is a vital tool in increasing your local SEO visibility.

Where does your local SEO stand? Contact me regarding a local SEO audit and implementation plan to get your business listed!

For more information on search engine optimization, click here.

Blogging and Its SEO Benefits

Whether you ask Siri, Alexa, or type in your search words in the good ol’ fashioned Google, you are benefiting from search engine optimization, SEO for short.

One way to boost your SEO quality is through blogs. Blog posts can utilize a variety of on-page SEO methods that can increase your chances to rank in search engines and get customers to your website.

The criteria and best-practices for SEO are constantly changing: Google Panda, Google Penguin, Google Hummingbird, Google Pigeon, Google Mobilegeddon (let’s skip ahead here) and now Google Medic Update (PHEW!) are just a few of the latest Google Algorithm changes.

Let’s set up a meeting to brainstorm blog topics that will benefit your business most, get you in front of your target customer and improve your page ranking on Google.

When Less Content IS More: Content Pruning

In the world of more, more, more we sometimes have to force ourselves to slow down, take a breather, and reflect. Content marketing is no different. Let’s all take a page from Marie Kondo…

Deleting content from your website or blog sounds like an SEO nightmare, but it can actually become an SEO dream come true. This practice is called “content pruning”. Now don’t go crazy deleting EVERYTHING, a strategy needs to be in place and it has to be methodical.

What exactly is content pruning?
Content pruning is removing, updating, consolidating and/or redirecting low-value pages on your website. Content pruning shouldn’t be done without an audit of your site.

Here’s what my content audits consist of:

• Review content for missing information or gaps

• Identify content overflow - when there is just too much content

• Find outdated pages - old events, discontinued products…bye bye!

• Optimize historical information - review and enhance pages to achieve a higher search engine ranking

• Analyze what is working (and repeat)

• ORGANIZE! Because a good purge is nothing without some well thought out infrastructure - makes it easy for search engines to crawl.

Are you ready to Marie Kondo your website? Let’s get started!