Social Media

Upgrade Your LinkedIn Product Pages with Lead Gen

Today LinkedIn announced that every Product Page on LinkedIn now has access to Lead Generation Forms.

(Note: This feature is gradually rolling out and may not be available on your account at this time)

Lead Generation Forms are one-click form submission experiences that allow prospective customers to convert 5x higher than traditional landing page forms and best of all it’s a FREE feature.

Lead Gen Forms allows select admins to collect quality leads by giving members who visit your Product Page the option to open and submit a pre-filled form with their information. Lead Gen Forms significantly reduce members’ effort to submit requested details.

As this new feature rolls out, now is the time to start thinking of which products you’d like to feature to best optimize your leads!

unnamed.png
,

Is Amazon the Next Social Media Giant?

,

It was only a matter of time until e-commerce giant Amazon joined the social media world. While not a true social media platform just yet, Amazon has added a shoppable posts feature to their offering simply named Amazon Posts.

Here is what you need to know…

  1. Posts is currently in beta, but Posts is a FREE new way to help drive brand and product discovery and consideration with curated lifestyle imagery in a shoppable feed on the Amazon app and while using Amazon on a mobile device.

  2. Currently only available in the US

  3. Only available to sellers who are registered in Amazon Brand Registry

  4. Do not need a separate advertising budget to Post

  5. It’s measurable! You can review metrics for viewable impressions, engagement, and engagement rates for each of your Posts

If you already have an existing social media strategy, adding Amazon Posts into the mix is seamless! Contact me to get started.

Say it with (Social Media) Stories

Telling your brand’s story on Snapchat, Instagram, Facebook, and LinkedIn just got easier thanks to social media stories. Are you currently utilizing stories in your social media strategy? Where do you tell your brand’s “stories”? The data shared here may blow your mind.

If you are new to stories check out my blog post, The Ultimate Beginner’s Guide to Instagram Stories before you continue. Great, now that we are all caught up…

Stories on Snapchat and Instagram are commonly used, but what about Facebook and LinkedIn? Facebook and now LinkedIn stories (still in beta) are still foreign territory for some as they were the last to adopt the feature, but if you aren’t utilizing them you may be missing out and here’s why.

  • 70% of consumers surveyed by Hubspot said they prefer to watch stories on Facebook. Only 17% said Instagram and another 13% responded with Snapchat

  • Facebook Stories surpassed 500 million daily active users in 2018, just a few months after Instagram reached the same milestone

  • Facebook is still the most used social media channel with 1.59 BILLION daily users vs. Instagram’s 500 million

While this blog post may be leaning towards the wonders of Facebook stories, the glory of social media is that you don’t have to choose just one platform! Since Facebook owns Instagram, the story features can be connected among the two, utilizing the same content. Use both and truly benefit.




The Real Deal about Instagram Reels

TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch and with the latest news of an imminent ban on the popular app, some users are looking for alternatives. Enter Instagram Reels!

What exactly is Instagram Reels?

Reels is a feature within the existing Instagram app. It allows users to record or upload videos that are anywhere from 3 to 15 seconds long. These videos are editable, sound dub or effects can be added in before sharing them onto your feed and Stories (and Explore depending on your privacy settings).

…but wait there’s more!

The Reels camera and editor also includes the following features:

  1. Additional editing tools - Transitions, speed up or slow down videos, and even augmented reality effects

  2. Audio attribution - Crediting your sources is always important and social media is no different. If a user uploads native audio, other Reels users can overlay your audio in their video, but the you will be credited for it!

  3. Shareability! - Depending on the privacy setting on your profile, you have the option to share your Reels with just friends, or to the general public in the Reels area of Explore.

The only downside to Reels (for now) is that it is truly a mobile-only function. Unlike Instagram Stores and profiles, you cannot view/upload Reels via a desktop.

The Ultimate Beginner's Guide to Instagram Stories

Stories were launched on Instagram back in August of 2016, but there are still TONS of lingering questions out there so without further ado, here is the 4-1-1 on all things stories.

First things first…What are Instagram Stories?

Instagram stories are “magical” posts of short videos (up to 15 seconds) or photos that after 24 hours, POOF! disappear. These stories are visible to the user’s followers and can even be sent to specific followers.

Where can I find Instagram Stories & how can I view them?

These stories don’t live within the traditional, tiled-grid profile. Stories are published separately. Your story and the stories of those you follow can be found above your “Home” (house icon) feed within their profile photo. Having a colorful circle around the profile photo means there is a story you haven’t viewed. A white circle means there isn’t a story or you have already viewed it.

P.S.A. Instagram stories are NOW available for viewing through the desktop website.

What else I should know about Stories?

  • As mentioned above, story videos can be up to 15 seconds BUT they can continue with another follow up video allowing you to complete your message.

  • Your past stories can be reviewed after the 24-hour time period by only you

  • Story highlights are great ways to keep your story content alive past the 24-hour mark.

Why are Stories Successful?

Although Instagram Stories are only available for 24 hours, they are driving TONS of engagement! A total of 250 million users are utilizing stories, surpassing Snapchat. Stories have also increased the number of minutes spent on the app by nearly 10 minutes every day.

Need assistance to make your Instagram stories shine? Let’s get started!

For more information on Instagram, read my Instagram blog series, including The Real Deal about Instagram Reels.