It was only a matter of time until e-commerce giant Amazon joined the social media world. While not a true social media platform just yet, Amazon has added a shoppable posts feature to their offering simply named Amazon Posts.

Here is what you need to know…

Posts is currently in beta, but Posts is a FREE new way to help drive brand and product discovery and consideration with curated lifestyle imagery in a shoppable feed on the Amazon app and while using Amazon on a mobile device.
Currently only available in the US
Only available to sellers who are registered in Amazon Brand Registry
Do not need a separate advertising budget to Post
It’s measurable! You can review metrics for viewable impressions, engagement, and engagement rates for each of your Posts

If you already have an existing social media strategy, adding Amazon Posts into the mix is seamless! Contact me to get started.