Has your business been living off your personal Facebook page for a while? Are you finally ready to take the next step and get a .COM? We’re so happy you’re here and considering Melanie Pine Marketing as your website development agency!

Before we start building your “house”, we need to start with your foundation…

Register a Domain Name

You’re officially joining the .COM family! HOORAY! You’ll want your domain to best represent your company, be easy for customers to type into their browsers and most importantly work with your company’s long term plan. Once you’ve jotted down a few options make sure they are available here.

Think branding

Are you looking for your website to be an extension of your office, studio, or store? You may want to keep your branding consistent with its look and feel. What color schemes/fonts are you looking to incorporate? Do you need a logo (or maybe a logo redesign)?

Content is king

Every piece of content on your website should be written with your customer in mind. How can we inform and help them? Having pages and content covering key areas can help alleviate questions. We typically recommend these pages:

A Homepage (obviously)
Products or Services - explain what you offer and provide up-to-date pricing (if available)
About - yes, one of those pages, but with personality! Be yourself and let your business and even team shine.
Testimonials - a piece of your website where you can have your clients brag about how awesome you are. Video testimonials, Before and After Photos, the sky is the limit here.
Frequently Asked Questions - if you or your team has ever been inundated with the same 5 questions over and over again, you’ll appreciate this page.
Contact - What are your hours of operation? How can I reach you? Can I book an appointment online?

If you are particularly chatting about your industry (like me), you may want to incorporate a blog, like the one you’re reading right now! Thank you, BTW.

…& a picture is worth a thousand words

Have you ever been to a website that had photos from what looked like the ‘90s and you immediately wondered if this website was even relevant anymore? Images can make a break your website. There are several options available to you: take your own high resolution photos, hire a professional photographer or use stock photography from sources like Shutterstock.

Having a strong foundation is the best path to success! If you’re ready to start on this new exciting path, we’re here for you.

What is Messenger Marketing?

Messenger Marketing is using messaging apps like Facebook Messenger to communicate and market to your customers.

Did you know that 80% of customer questions have been resolved by chatbots without having ANY human interactions? Chatbots are an excellent source of cost reduction for customer service teams and the busy small business owner already wearing way too many hats. (We covered chatbots briefly in our blog, Get (Even) More Social with Conversational Marketing.)

Since your business can’t initiate new conversations with customers through messaging, you can encourage them to start conversations with you. Here are options to get you started…

Think of your most frequently asked questions and set up automated responses. Do this with more than just a standard answer. Let your brand’s personality shine! Some FAQs may be:

Products you sell/services you provide
Price range of your products/services
Operating Hours
Business location

Create reminders and follow up messages for appointments booked through Facebook. For those with this feature set up, it allows you to send automatic reminders to customers the day before their appointment. This is a great way to keep users engaged with your business.

Boost your events! You will be able to chat with attendees regarding their event registration with Facebook Messenger.

Send Messages in News Feeds Posts - your Facebook posts can include call to actions, like “Get Messages” to start a conversation regarding a specific post.

Ready to tackle Messenger Marketing and optimize it for your business? Let’s get started today!