Social Media Expectations

Customer Response Time Expectations on Social Media

Hello, is anyone there…?

If your social media is on auto-pilot, you may be missing one of the most vital pieces to having a successful social media program - being social and having conversations!

For those of you on auto-pilot, today is the day to reassess. Posting content is great, but if you aren’t actively engaging with your followers, replying to their messages or comments you are losing out. Your customers have expectations and you may not be meeting them.

One of the Annoying Actions Brands Take on Social Media is “Not Replying to My Messages” according to a SproutSocial survey. Here are other interesting stats:

  • Did you know 80% of customers expect companies to respond to their social media posts within 24 hours?

  • 85% of customers on Facebook expect a response from companies within six hours.

  • 64% of customers on Twitter expect a response from companies within one hour.

Don’t have time to watch your social media around the clock? That’s what I’m here for. Contact me to get a quote!