TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch and with the latest news of an imminent ban on the popular app, some users are looking for alternatives. Enter Instagram Reels!

What exactly is Instagram Reels?

Reels is a feature within the existing Instagram app. It allows users to record or upload videos that are anywhere from 3 to 15 seconds long. These videos are editable, sound dub or effects can be added in before sharing them onto your feed and Stories (and Explore depending on your privacy settings).

…but wait there’s more!

The Reels camera and editor also includes the following features:

Additional editing tools - Transitions, speed up or slow down videos, and even augmented reality effects
Audio attribution - Crediting your sources is always important and social media is no different. If a user uploads native audio, other Reels users can overlay your audio in their video, but the you will be credited for it!
Shareability! - Depending on the privacy setting on your profile, you have the option to share your Reels with just friends, or to the general public in the Reels area of Explore.

The only downside to Reels (for now) is that it is truly a mobile-only function. Unlike Instagram Stores and profiles, you cannot view/upload Reels via a desktop.