Answering your prospective (and current) customers as quickly as possible should always be top of mind. Are you utilizing all of the latest tools to enhance your customers’ experiences like Messenger Marketing?

What is Messenger Marketing?

Messenger Marketing is using messaging apps like Facebook Messenger to communicate and market to your customers.

Did you know that 80% of customer questions have been resolved by chatbots without having ANY human interactions? Chatbots are an excellent source of cost reduction for customer service teams and the busy small business owner already wearing way too many hats. (We covered chatbots briefly in our blog, Get (Even) More Social with Conversational Marketing.)

Since your business can’t initiate new conversations with customers through messaging, you can encourage them to start conversations with you. Here are options to get you started…

Think of your most frequently asked questions and set up automated responses. Do this with more than just a standard answer. Let your brand’s personality shine! Some FAQs may be:
- Products you sell/services you provide
- Price range of your products/services
- Operating Hours
- Business location
Create reminders and follow up messages for appointments booked through Facebook. For those with this feature set up, it allows you to send automatic reminders to customers the day before their appointment. This is a great way to keep users engaged with your business.
Boost your events! You will be able to chat with attendees regarding their event registration with Facebook Messenger.
Send Messages in News Feeds Posts - your Facebook posts can include call to actions, like “Get Messages” to start a conversation regarding a specific post.

Ready to tackle Messenger Marketing and optimize it for your business? Let’s get started today!