Turn to LinkedIn for B2B Leads

If you have a professional problem, turn to LinkedIn! LinkedIn is more than just a social media channel to utilize when you’re on the hunt for a new gig or as a business owner, a place to find your next top talent.

Did you know LinkedIn is responsible for roughly 80% of all B2B leads? With 9 billion impressions across LinkedIn’s feeds weekly, it’s easy to see why!

94% of B2B marketers use LinkedIn to distribute their content. LinkedIn can lead decision makers to your content and website, increasing the number of leads generated. For B2B websites, nearly half of all social media traffic is coming from LinkedIn.

If your advertising budget allows, don’t forget targeting advertising. It can not only increase traffic, but is also a more efficient way to pinpoint key decision makers by industry, job title and more.

More Stats on Why You Need LinkedIn in Your B2B Marketing Plan:

  • 43% of marketers say they have received a customer through LinkedIn

  • 92% of B2B Marketers leverage LinkedIn over other channels

  • 79% of B2B Marketers view LinkedIn as an effective source for generating B2B Leads

If you are ready to utilize LinkedIn as a part of your social media strategy, give me a call to get started!

Is Link Building Dead?

Think link building is dead? Think again. The general consensus among the SEO community is that links still play a big role in Google’s algorithm. According to Moz, domain-level link features and page-level link features are two factors with the most weight when it comes to ranking (estimating roughly 20% each).

Building backlinks (or inbound links) isn’t a relatively easy task, but don’t let that stop you from adding it to your marketing strategy. Backlinks are created when one website links back to another. Earning a backlink is essential to any off-site SEO strategy.

Backlinks are important because they serve as a stamp of approval. The more “stamps” you receive, the more search engines believe you are worthy of the coveted top search result.

Does your website backlink to other websites? How many backlinks does your page receive?

Planning next year’s marketing strategy? Let’s chat today and get started on analyzing your links!

LinkedIn Events - Planning a Professional Event Made Easy

Getting the word out on your upcoming event just got easier thanks to LinkedIn’s new feature LinkedIn Events. We are just a few days into the launch in English speaking countries, but are already loving some of the features.

LinkedIn Events gives users the ability to create, manage and join professional gatherings. Users can invite connections, have conversations with other attendees and stay connected after the event wraps up. LinkedIn Events can be private, can include event update notifications, and offer my favorite feature: the ability to search and filter connections in order to invite the right attendees.

In the pilot program, members noted a boost in attendance and awareness of the event, in addition to 2nd tier connections joining the event.

As a member of LinkedIn, you’ll also be able to search for events you wish to attend.

According to LinkedIn’s data, the chances of people accepting connection requests on LinkedIn increase 2X if they have attended a face-to-face meeting. LinkedIn Events are a great way to nurture relationships in the real world!

Instagram 'Restrict' is Here

Trolls be gone! Instagram, one of the leading social media networking sites, just released their latest featured called "Restrict”. The Restrict option will now allow users to limit comments from chosen individuals on their posts.

As Instagram explained…

"You can restrict someone by swiping left on a comment, through the Privacy tab in Settings, or directly on the profile of the account you intend to restrict. Once Restrict is enabled, comments on your posts from a person you have restricted will only be visible to that person. You can choose to view their comment by tapping “See Comment;” approve the comment so everyone can see it; delete it; or ignore it. You won’t receive any notifications for comments from a restricted account."

See it in action below!

Get Noticed with Local Awareness Ads

Whether or not you are ready for it, the holidays are fast approaching. If you are looking to increase foot traffic to your brick and mortar store or simply reach people within your community, Facebook and Instagram's Reach Ads, (formerly known as local awareness ads) are exactly what your business needs this holiday season.

With 79% of the U.S. population using social networks, what better outlet to reach them?

With reach ads, businesses can quickly find and target customers near their neighborhood’s radius. A map will show the area covered by your ad. Not only does Facebook and Instagram create an audience of people who live nearby, but they also target users' who were recently near your business.

Other benefits to Reach ads:

  • Get people to your store with the “Get Directions” button

  • Spread the word about in-store promotions

  • Faster ad turnaround time vs. newspapers, radio advertising - communicate with people in real-time

Interested in learning more about your social media marketing advertising options? Let’s discuss how it can benefit your business today.