Negativity on Social Media

While I was brainstorming my blog topics for October, I had to stop to respond to a notification regarding a negative review one of my clients had just received. After the situation was rectified, I thought here is my next blog post.

Regardless of what type of business you have, industry you are in, you will one day get a negative review. It’s inevitable, but how you handle it speaks volumes to your customers and even prospective customers.

Connecting with your customers in real time has it perks, but there are consequences. 50% of customers claim they would stop doing business with a company that doesn’t respond to a negative social media post. 62% of customers say they are influenced by negative comments and will stop doing business with you altogether.

Don’t let this be you. Respond to all negativity, you might surprise yourself and win them back.


Blogging and Its SEO Benefits

Whether you ask Siri, Alexa, or type in your search words in the good ol’ fashioned Google, you are benefiting from search engine optimization, SEO for short.

One way to boost your SEO quality is through blogs. Blog posts can utilize a variety of on-page SEO methods that can increase your chances to rank in search engines and get customers to your website.

The criteria and best-practices for SEO are constantly changing: Google Panda, Google Penguin, Google Hummingbird, Google Pigeon, Google Mobilegeddon (let’s skip ahead here) and now Google Medic Update (PHEW!) are just a few of the latest Google Algorithm changes.

Let’s set up a meeting to brainstorm blog topics that will benefit your business most, get you in front of your target customer and improve your page ranking on Google.

Get Noticed on Instagram with the Explore Page

Are you one of the 25 MILLION businesses on Instagram? Maybe you have a personal account where you like to casually browse and explore.

The keyword here is EXPLORE.

What is the Explore Page?

The Instagram Explore Page is where users venture outside of the accounts they are already following. It is tailored to the users account based on their previous likes and latest follows.

The Explore page now includes IGTV, Shopping shortcuts, and topics all within one centralized page.

Why is getting your brand featured on the Explore Page important?

60% of users say they’ve learned about a product (or service) through Instagram. Getting your brand featured on the Explore page makes it easier to organically get noticed and grow your following with users who are more than just a number.

When Less Content IS More: Content Pruning

In the world of more, more, more we sometimes have to force ourselves to slow down, take a breather, and reflect. Content marketing is no different. Let’s all take a page from Marie Kondo…

Deleting content from your website or blog sounds like an SEO nightmare, but it can actually become an SEO dream come true. This practice is called “content pruning”. Now don’t go crazy deleting EVERYTHING, a strategy needs to be in place and it has to be methodical.

What exactly is content pruning?
Content pruning is removing, updating, consolidating and/or redirecting low-value pages on your website. Content pruning shouldn’t be done without an audit of your site.

Here’s what my content audits consist of:

  • Review content for missing information or gaps

  • Identify content overflow - when there is just too much content

  • Find outdated pages - old events, discontinued products…bye bye!

  • Optimize historical information - review and enhance pages to achieve a higher search engine ranking

  • Analyze what is working (and repeat)

  • ORGANIZE! Because a good purge is nothing without some well thought out infrastructure - makes it easy for search engines to crawl.

Are you ready to Marie Kondo your website? Let’s get started!

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Social + Ecommerce = Shoppable Posts

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What do you get when you put two of my favorite things together? Social Media + Ecommerce = Shoppable Posts.

Selling on Instagram is getting a lot easier with the launch of their latest shoppable posts feature! Back in the day, okay maybe just last year, the only way to get Instagrammers to buy was to hope they went back to the link in your bio AND THEN found the actual product you were mentioning AND THEN added it to their cart. Another option for those with a larger following was the swipe up feature in Instagram stories (which BTW requires a minimum of 10K followers).

This new shoppable feature is making checking out a breeze - users don’t even have to leave the Instagram app!

Have you used it yet? Not sure where to start? I’m only a phone call, tweet, or email away. Let’s make it happen!